The Living Asia Legacy
2013 marks the 40th year passing of the martial arts legend Bruce Lee, he lives on as a spiritual icon – fearless. To commemorate the Chinese Kung Fu legend, Johnnie Walker Blue Label wanted to launch a campaign that incorporated Bruce’s philosophy and bring it to more people.
![](http://www.sixstation.com/wp-content/uploads/2021/05/brucelee_06.jpg)
Working in conjunction with advertising company for the Bruce Lee annual campaign, we specifically designed a set of souvenir – visual flipbook. The content uses illustration to display Bruce’s signature moves and fuses his classic quotes into the illustration, blending in the two seamlessly.
![](http://www.sixstation.com/wp-content/uploads/2021/05/brucelee_10.jpg)
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The illustration useĀ organicĀ lines to recreate the shape and form of filling a glass to represent the brand, visually each picture has included over 100 of his famous quotes, no matter dynamically or each individual page has its only independent visual experience.
![](http://www.sixstation.com/wp-content/uploads/2021/05/brucelee_07.jpg)
![](http://www.sixstation.com/wp-content/uploads/2021/05/brucelee_09.jpg)
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