Font Exhibition that is for the Streets
In support of 2011 Beijing design week, converse especially hosted a font exhibition that is “for the street” – off canvas. To coordinate this great event, Converse pushed the exhibition’s venue into the city’s streets and alleys, to extend the brand’s culture into the local’s landmarks.
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With the brand’s century old history, this exhibition emphasized 2 essential elements: words and fonts. As an invited party, we are on the street corner of a financial district, designed a font sculpture with the theme With Against.
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We connects the two seemingly unrelated cultures, skate and finance, in an inventive and experimental way. The sculpture demonstrates the opposite relationship between an anti- establishment individual and the social establishment.
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